Managing Brand Equity: Capitalizing on the Value of a Brand Name. David A. Aaker

Managing Brand Equity: Capitalizing on the Value of a Brand Name


Managing.Brand.Equity.Capitalizing.on.the.Value.of.a.Brand.Name.pdf
ISBN: 9780029001011 | 299 pages | 8 Mb


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Managing Brand Equity: Capitalizing on the Value of a Brand Name David A. Aaker
Publisher: Free Press


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